There’s a new food-branded technology, and it’s something you’ll find at your farmers’ market: carrot. These days, unadulterated vegetables are so rare in our modern food culture that they start to look new: “Carrot uses an innovative combination of nutrients to provide a seamless experience for your digestive system.” That’s the spiel from Introducing Carrot, a new short by Philadelphia-based filmmaker Dan Angelucci. The film was meant to be—and is—a spot-on parody of every tech-promoting video out there. But it also happens to be a real clean-eating come-on, which was an incidental accident, says. Angelucci didn’t expect people to latch onto the health angle of his riff, but clean eaters have, he says. “As well as carrot farmers,” he adds. “I’ve heard from a decent amount of those.” Like all artists, Angelucci wishes he could make a change to his completed work. “I’ve also heard from a lot of people who tell me I should have been composting the carrot, not throwing it away,” he says. “For that I apologize. It would have been much funnier to compost it.” MORE: “I Quit Sugar … And Nothing Happened.”
