“Sunless tanning product can be successfully targeted for appearance conscious women as long as the product quality is satisfactory,” says Jay Yoo, PhD, assistant professor at Baylor’s College of Arts and Sciences, and author of the study that found those who place more value on appearances are more likely to use sunless tanning products. The fear, though, is that the same people may be inclined to hit the tanning beds if they aren’t happy with their self-tanners. The solution: Follow these tips courtesy of Alyson Hogg, CEO and founder of Vita Liberata, an Ireland-based self-tanning brand, for a flawless, sun-free tan. Step 1: Prep your skinUse an exfoliating body scrub, which eliminates dead skin cells (they’ll turn darker than the rest of your skin). Step 2: Skip the moisturizerNormally we’d suggest moisturizing after a shower, but it’ll block your tan from developing. Step 3: Apply in circular motionsUse a large grape-sized amount of lotion to cover about half a limb, gently rubbing in circular motions. This helps the active ingredients absorb into the skin better. Step 4: Be aware of your trouble spotsThe skin on your knuckles, elbows, knees and heels tans darker than the skin on the rest of your body; wipe these areas with a damp cloth after you’ve applied the lotion to avoid tell-tale splotches. Step 5: Remember your last real tanThink about it: You don’t tan in between your fingers or on the heel of your hand, so wipe these areas after application. And better yet, use a mitt to apply the product. Step 6: Let it setWait a couple of minutes before getting dressed, then go about your day. Just don’t shower for at least 6 to 8 hours.
