A: Tell me about it—once you hit 40, your lips really start to do a disappearing act. I have three tips for fuller lips and re-creating a plump pout:

Stick to light-to-medium shades of lipstick and gloss, which will make your lips stand out. Choose creamy, shiny formulas; they reflect light, creating the illusion of fullness. Finally, strengthen your lip line by tracing the outer edge of your natural border using a liner that’s one shade deeper than your lip color. 

Just don’t go crazy for fuller lips: Drawing outside your mouth will only make you look like you’re auditioning for Broadway.