Habitat destruction caused by environmental disaster, overfishing of certain species to near extinction and rampant water pollution from agriculture runoff have left our oceans and their inhabitants facing a survival crisis today and – if we are not careful – a crisis that is sure to grow exponentially far, far into the future.    Fish lovers everywhere are faced with a quandary – how to select fish that is part of a healthy diet AND a good choice for the environment? Wild Planet makes choosing sustainable canned seafood easy – they’ve been fishing sustainably since 2001 by using 100% pole and troll methods for catching small, surface swimming albacore and skipjack light tuna.  In fact, all seafood canned by Wild Planet adhere to three pillars of sustainability, the mission upon which the company was founded:

The BIOMASS of fish is healthy and not overfished;The CATCH METHOD is free of excessive by-catch of non-targeted species; The HABITAT is not damaged by the fishing process.

There is help for our oceans on the horizon, but only if all links in the seafood chain work together.  From fishing fleets utilizing sustainable methods, to seafood producers being true to their mission of sustainability, to consumers voting with their purchasing power to select products that support conservation, we all have the power to effect a real sea change.   For more information, visit http://www.wildplanetfoods.com/thewild-way/sustainability/