Brighten Your EyesBeauty blogger: Marnie Goldberg, 42@msgoldgirlTip: Goldberg dabs a light vanilla or champagne shadow on the skin nearest the inner corners of her eyes with a small flat brush or index finger. The light, slightly reflective color makes her look instantly more awake by disguising the darkness that naturally occurs at the inner corners of her eyes. While any light, luminous shade will do, powder is the best medium, since it’s easier to blend than cream formulas, she says.Tool: NARS Dual-Intensity Eyeshadow in Dione ($29, sephora.com) Smooth Your SmileBeauty bloggers:@TheBeautyBookends As we age, our lips lose definition, fullness and color. Gloss, lipstick, and even tinted balms can help, but they’ll only make you look worse if you don’t properly prep your pout. Bouse exfoliates her lips daily to keep the skin smooth and flake-free. “A light sugar scrub or your facial scrub works well for a daily treatment,” she says. “If your lips are really dry and peeling, try using a damp washcloth or running a clean toothbrush over your lips.” At night, restore fullness with a hydrating lip serum packed with lip line-reducing peptides and antioxidants. Lush Mint Julips Lip Scrub ($10, ) and IT Cosmetics CC+ Lip Serum ($24, ) Beauty Bookends, Dia Dibble, 50, and Michelle Bouse, 43Tip:Tools:lushusa.comitcosmetics.com Amp Up Your LashesBeauty blogger: Kim Hudnall, 44@TheHipChickOnlineTip: “I have thin, sparse lashes along with hooded eyes,” Hudnall says. She credits her trusty eyelash curler for combating both hurdles. Exaggerating the bend in her lashes helps hide heavy lids and makes her eyes look bigger. “For the most lengthening effect, I hold the curler as close to the root as possible for about 15 to 20 seconds on each eye, (if you feel a pinching or pulling sensation, aim a little higher; it should never hurt),” Hudnall says. “If I clamped the curler down in the middle of my lashes they’d look too short.” Finish with two coats of mascara, wiggling the wand at the root of your lashes to about halfway up the lash, which will deposit a little extra product to fake thickness at the base of the lash, Hudnall explains. From the middle to the ends, she recommends sweeping the wand straight through before making another pass or two at lashes’ ends to make them look as long as possible.Tool: UBU Lasharazzi Eyelash Curler ($8, amazon.com) MORE: 4 Tips For Sweat-Proof Makeup Lift Your LidsBeauty bloggers:@TheBeautyBookends Give the illusion of more youthful (ahem, not saggy) lids by creating a defined brow. “Over the last few years, my brows have gotten thinner and gone nearly completely blond—you can barely see them at all,” Dibble says. “But when I pencil them in, my eyes instantly look wider; it actually even appears as though my eyes have been lifted.” Dibble and Bouse use what they call “the pencil trick” to create face-flattering arches. To try it, hold a pencil parallel to your nose vertically, to find the point where your brow should begin. (It should roughly align with the inner corner of your eye.) Next, hold the pencil along the diagonal line from the outside of your eye’s iris (the colored center) to the tip of your nose, to find the point where your arch should be. Finally, keeping one end resting on the side of your nose, align the pencil with the outer corner of your eye—this is where your brow should end. For the most natural look, fill in just the sparse areas with a brow pencil slightly darker than your hair color if you’re light-haired, and slightly lighter than your hair color if you’re dark-haired. Circa Beauty Face Framing Brow Pencil ($10, ) Beauty Bookends, Dia Dibble & Michelle BouseTip:Tool:drugstore.com Hide Your LinesBeauty blogger:Tip:Tool:sephora.com Kim Hudnall @TheHipChickOnline As we age, the skin under and around our eyes begins to wrinkle, and thick under-eye concealers settle into these fine lines and emphasize them. “This type of makeup is great for covering imperfections on the rest of your face, but tends to look cakey and ages the area under the eye,” Hudnall explains. To brighten your eye area without making lines look worse, opt for a lightweight liquid formula, rather than a cream, paste, or powder. To keep it from collecting in lines, Hudnall hydrates her skin first with a light eye cream. After the cream has absorbed into the skin for about 5 to 10 minutes, she suggests warming up the concealer between two fingertips to help it blend easily, then lightly tapping it onto the area using your ring finger (your pointer finger is stronger and won’t provide the light touch you need for this delicate area). Urban Decay Naked Skin Weightless Complete Coverage Concealer ($28, ) Create Dewiness For Your SkinBeauty bloggers: Beauty Bookends, Dia Dibble & Michelle Bouse @TheBeautyBookendsTip: Overly made-up skin can make you look a lot older than you actually are. For a more youthful look, swap full-coverage foundation for a tinted moisturizer or CC cream, which create the illusion of a more even, glowing complexion, but still allows your real skin to show through. “I dab it on with my fingers and then blend the product over my entire face lightly with a fluffy foundation brush,” Bouse says. “The brush softens the application, leaving my skin looking airbrushed and flawless.” For a more dewy look, she mists rosewater on her face when she’s finished.Tools: Estée Lauder Enlighten Even Effect Skintone Corrector SPF 30 ($40, esteelauder.com) and Jurlique Rosewater Balancing Mist ($24, jurlique.com) Erase Your WrinklesBeauty blogger: Marnie Goldberg @msgoldgirlTip: Pull a tromp l’oeil on fine lines and wrinkles by apply a highlighting concealer directly to the full length of the line or wrinkle, then blending the product with a finger or a fluffy brush. “The idea is based on art techniques,” says Goldberg. “If you want something to appear ’lifted,’ you make it lighter. To ‘recede,’ you make it darker.” By “highlighting” lines like crow’s feet, the lightness makes the imperfections disappear.Tool: Maybelline Dream Lumi Touch Highlighting Concealer ($6, target.com) MORE: 7 Signs You’re About To Get A Terrible Beauty Service (Run!) Boost Your Bone StructureBeauty blogger: Patti Bailey, 71@rxstrmomTip: “As we get older we lose volume in our cheeks, which gives the illusion of sunken-ness,” Bailey says. “Dark colors applied on the skin makes the area visually recede further; on the other hand, adding something light makes the area appear to be more prominent.” Bailey’s everyday solution: applying highlighter in an upside-down triangle shape under her eyes. She favors liquid formulas, since they’re the easiest to blend. Apply the formula to the undereye area between your lower lash line and your cheekbones using a “tapping” motion, and blend out the edges with your fingers.Tool: Jouer Cosmetics Luminizing Liquid Highlighter ($39, jouercosmetics.com) Sculpt Your FaceBeauty bloggers: Beauty Bookends, Dia Dibble & Michelle Bouse @TheBeautyBookendsTip: Whether you have a naturally round face or a slowing metabolism has led to extra weight, a strategic application of blush can give you a youthful, sculpted look. “I have a full face that looks flat and one-dimensional,” Dibble says. Her solution: turning her head slightly when she brushes on blush, so the majority of color goes on the side of her face, not just the apples of her cheeks, to create dimension and depth. “In real life, people are looking at us from all angles,” Dibble explains. And don’t make a fish face—we don’t walk around smiling all the time and blush applied this way will look unnatural. It’s best relax your face when you apply color, she adds. Get it right by using your fingers to blend the cream with small, circular motions from the apples of your cheeks slightly upward towards your ears, Dibble and Bouse say.Tool: Beautycounter Color Pinch Cream Blusher ($34, beautycounter.com) Enliven Your LipsBeauty blogger:Tip:Tool:ardencyinnstore.com Kim Hudnall @TheHipChickOnline “Everyone looks better and younger with a hint of color on her lips,” Hudnall says. “Plus, your teeth will look whiter, and your smile will look brighter.” For the most youthful, fresh effect, swipe on a hue one shade rosier than your natural lip color. “When I’m really tired, a pop of color on my lips just brightens my whole face,” she adds, “making me look wide awake.” Ardency Inn Modster Long Play Supercharged Color in Valentine ($25, ) MORE: The Essential Beauty Product You Need To Use During Menopause Plump Your LipsBeauty blogger: Patti Bailey @rxstrmomTip: “As we age, our lips tend to appear smaller,” Bailey says. Reverse the effect by dotting a cream luminizer or highlighter on your Cupid’s bow, the skin just above the spot where your upper lip dips. This super-quick trick gives the lips a pouty effect; when the area catches the light it makes lips appear to be protruding more than they are, Bailey explains.Tool: RMS Living Luminizer ($38, rms.com) Remove RednessBeauty blogger: Marnie Goldberg @msgoldgirlTip: As women age, the lower rims of the eyes tend to get red, which can make you look tired, Goldberg says. Her move: line the area along the waterline with a flesh-colored eye pencil to cancel out the redness. “It’s like Visine for your rims,” she says.Tool: Rimmel Scandaleyes Waterproof Kohl Kajal Eyeliner in Nude ($4, walmart.com)
